Three Elements that a Haunted House Online Video or TV Commercial must include
It must be memorable! Humans buy on emotion and justify with logic. We retain vivid images in our memories because we associate them with some emotion. Arousing the emotions of your audience engages and distracts them to influence and persuade.
2. Specific Information that sets you apart from your competition.
The most common mistake is to say too much. Remember this is a :30 second commercial – not an infomercial Pick two things you want to express about your Haunt. (Exclusive, convenience, Low Cost, Award Winning, Clean Restrooms.) Remember to always keep the needs and wants of your potential clients needs and wants first.
3. Call to Action or Implied Call to Action
The difference between telling someone to buy, and getting them to want to buy. Get them to get off the couch, go online and buy a ticket at that moment. It may or may not include a discount. (Buy 3 get 1 Free – Today Only) or (Text the word SPOOKY to 31996 for promos and discounts)