THREE CRITICAL THINGS HAUNT OWNERS MUST KNOW
ASK YOURSELF WHY. The first question you need to ask yourself is why you are opening in the first place. Passion is great, but it doesn’t pay the bills. The single goal of any company is to make money. While scaring people is fun, profit is the difference between success and disaster. Hold down your cost, create a budget, and stick to it.
THE LONG TERM COMMITMENT. Haunt owners must understand it takes a long term commitment to grow the business. With all the fixed up front cost, building materials, props, insurance, advertising, etc., It’s impossible to make huge profit in a short period of time.
THINK LIKE A CUSTOMER. Haunt owners must build their haunt based on what the customer will experience in the end. Your goal is not to have the biggest props and toys, or to build something greater than your competition. Your only goal is to create an experience of a lifetime for your customers, something so amazing it automatically goes viral on social media.