GPS Technology for Location-Based Marketing
If you haven’t fine-tuned your Haunted Attractions’ Web presence for location based GPS marketing, you won’t be reaping the benefits this Halloween season. While targeting people via GPS is the newest-hottest thing in mobile advertising, you still need to know some key elements to get started to insure your campaign is a success.
Here are 3 things that will help get your Haunted Attraction found so you can take advantage of this GPS technology to engage and entice customers to your Haunted Attraction.
Online Reviews have a huge impact on how consumers choose which haunted attraction to attend. Your potential customer uses a smartphone to browse reviews on platforms like Google+ Local, Trip Advisor, and Yelp before deciding where to go. Positive ratings are imperative when trying to turn a potential customer into a real one. While business owners have no control over what consumers say about them in a review - there are steps you can take to manage how you are perceived online. If your haunt gets a negative review, immediately respond with a polite, professional response. Most importantly, providing your haunt customers with an amazing, memorable experience, is by far the best path to getting a raving review.
Okay, first and foremost: Be sure your Haunted Attraction is listed correctly in directories that are most likely to be show up on each mobile device. Don’t be fooled by thinking you have everything covered by having just a Google listing. Other large search engines like Bing and Yahoo have built-in maps that people can use to find your haunted attraction in an instant. This is just as important as it is to keep your Haunt’s online profile up to date, with accurate street address, phone numbers, etc. For each person that can’t find you or contact you via a mobile device, is one less ticket purchased to your attraction.
Location based “Coupons”
While it doesn’t make good business sense to continuously discount your tickets for your haunted attraction, coupons or special offers “done the right way” has proven to drive traffic. Haunted Attractions sell more tickets than ever with the ability to target deals to potential customers searching for a haunt nearby from their smartphones. The GPS technology has opened up new ways to push your promotion straight to their smartphones. Groupon, Living Social and other services has created an increase in consumers searching for deals in their area, then they redeem them upon arrival.