Are Online Reviews the Scariest Thing About Your Haunted Attraction?
Online Reviews should NOT be the Scariest thing about your Haunted Attraction...
The fact is....
Positive Online Reviews is one of the most crucial deciding factors that haunt goers use before attending a haunted attraction. They also play a very important part of gaining an important edge over your competition.
I’ve lost count of how many haunt owners asked me, “How can I improve my reviews without asking the customers to write one”? The truth is that the only way to obtain more positive reviews is to ask for them! There is no secret way to cheat the system and you shouldn’t even need to try.
First you deliver an unforgettable customer experience - and then you follow up with them by providing a link that makes it easy to give you a review. Beyond what the consumer thinks, reviews are indexed by search engines and the positive reviews increase the trust signal.
How to ask for the review-
• Send a thank you email and include links to your review sites
• Feature good reviews on your website with links to other review sites
• Provide links to the review websites on your social media channels
• Give out cards at the end of the show with the exact review website
How to NOT get reviews -
• Write fake reviews or have a third party write fake reviews
• Write true reviews on behalf of someone else
• Make it difficult to find where to give you a review
Remember that the entire ratings and review process is a long-term strategy for any business. It’s not a one-time fix it process.
With the continued growth of social media, and the preferred user-generated review websites like Yelp, Trip Advisor, Google+, Amazon and more, managing and monitoring your online reputation has never been more important.
Spooky Marketing’s review management platform is the process of influencing the online reputation of your haunted attraction. Power has shifted to consumers when it comes to voicing the marketing message of your haunt. While we can still create, deliver and promote messages across traditional advertising methods (TV, radio, billboards, etc.), social media and review sites has largely transferred that power to consumers.