Spooky Marketing
Definition: Advertising results for Haunted Houses so good, it’s scary

Online Reviews should NOT be the Scariest thing about your Haunted Attraction...

The fact is....

Fall is in the air, and this same scenario continues to play out over and over again in conversations across the country. The competition to get your customers’ hard earned money is brutal. Other Halloween events, movies, fairs, etc., are all fighting for their share of entertainment revenue.

The Haunted House industry continues massive growth, the competition continues to get fiercer, and many haunted attractions go out of business quickly. It’s just as important to understand what will put a haunted house out of business, as it is to know how to become profitable.

Location-based advertising has proven to be a very effective way to lure consumers to your haunted attraction versus your competition. It works because mobile phones now make it easy for consumers to look for things to do on a whim when they are on the go – and according to Google, more than 40 percent of mobile web searches are for local businesses. As much as 75% of people that visit a haunted house website arrive via a mobile device.

Emotion- it must be memorable! Humans buy on emotion and justify with logic. We retain vivid images in our memories because we associate them with some emotion. Arousing the emotions of your audience engages and distracts them to influence and persuade.

People attend Haunted Houses to get scared – period. It’s all about the “feeling the emotion”. So, why do Haunted House Owners spend the majority of their budget on advertising that doesn’t create an emotion? It just doesn’t make sense.